Almost 4 million posts are added across the major social networks every single minute. That is an unthinkable amount of free social data available for all. People are sharing their opinions, preferences, and emotions. Imagine how powerful this data could be for your business.
But the challenge is to find data relevant for you. Statistics show that 89% of social messages which target brands go unnoticed. That’s where social listening comes into play.
At first sight, social listening is quite a simple idea – you have your keyword(s) and you monitor them, that’s it. But many marketers don’t understand the power of social media listening and fail to use it to its full potential.
To get the full picture, let’s start from the basics. So the first question is: “What is social listening?”
What is social listening?
Social media listening is an act of using a tool to monitor – or ‘listen to’ – what’s being said about a brand (or any other keyword or set of keywords) across the social web.
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