If you’ve popped into Facebook Land lately, you’ve probably noticed an influx of videos in your feed, with good reason. This global social media platform is making a massive push to become THE leader in video content, not just to broaden its usefulness to users, but also to directly compete with the likes of YouTube, Twitch, Snapchat and other user-generated content machines. Facebook knows that people only have so much free time per day and that the platform with the most prolific, entertaining and valuable content will win people’s favor.
Facebook videos are all over the place — last year they surpassed YouTube for a number of videos uploaded, and currently, users are watching at least one billion videos every single day! Naturally, since everyone’s eyeballs are fixated on Facebook content, all kinds of brands are showing up to follow suit by producing and posting videos of their own.
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