Wearing luxury clothes mean a lot, they give the wearer status. It’s important to understand that Chinese customers are becoming more sophisticated, and they strongly appreciated international brands. When it comes to taking advice, Chinese value the information from their peers, friends, bloggers, and celebrities they follow. These people are also known as KOLs (Key Opinion Leaders). They are very crucial in the overall digital marketing approach in China because they can influence a consumer’s taste and choice. Collaboration with a KOL is a way to promote your brand. They have often a huge number of followers and are in touch with them daily. Nowadays, a lot of online KOLs are present on Chinese video platforms. It has become a real profession.
The power of video marketing in China
Digital marketers should not overlook the value of branded online video to their audiences. China’s video platforms such as Youku, and Baidu Video experience huge popularity amongst Chinese people.
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