Every day, 500 million tweets are sent. There are 330 million active Twitter users, and 500 million more confess to using the site without actually creating an account. It’s no surprise that 70% of small businesses are on Twitter – if you want to get your brand noticed, it’s the place to be.
But with so much competition for attention, how do you get people to follow you and engage with your tweets? Many brands try and fail, stalling at 1000 followers and a couple of lonely retweets per week.
Maybe we could all learn something from Twitter’s big hitters. The accounts with the most Twitter followers have 100s of millions of fans and engagement rates to match. And while the celebrities behind the accounts have a level of visibility that few businesses can aspire to (President Obama, anyone?!), that doesn’t mean you can’t learn lessons from how they grow their followers and increase their reach.
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