On March 23th, 2018 Twitter enforced several significant changes in their rules and policies for sharing and using social media automation. The new Twitter rules are aimed at cracking down on malicious bots, fraudulent accounts, fake news, and SPAM. However, the new rules impact all users as well as all social media automation tools. And they certainly force companies to rethink their corporate communication and scheduling practice on Twitter. Here is what you need to know about the new Twitter rules and how you can still strive on Twitter.
Why Twitter is changing the rules
With 330 million active users, Twitter is the second largest social network worldwide and THE place to be for businesses to engage with their audiences and build their brands. More than 48% of users log in to Twitter every day.
The very easy way to spread messages across millions of users makes the short messaging network a valuable channel for daily communication as well as for promoting products and services.
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