Twitter is an often-overlooked social media medium. More marketers should take advantage of it because there are nearly 330 million users on the social network. Unfortunately, figuring out how to build an organic following on Twitter in a short period of time can be difficult.
If you want to create a successful Twitter marketing campaign, you should consider leveraging sponsored tweets. Promoted tweets offer a number of advantages that you can’t afford to overlook:
- You can test certain campaign elements more quickly. When you are building an organic following, fewer people will see your tweets. This makes it difficult to test to determine which headline formats, images, and hashtags work the best.
- You are guaranteed to get visibility, provided your tweets comply with Twitter’s content guidelines and terms of service. This means that you can get a fresh supply of traffic to your e-commerce funnel.
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