The very thought of running an Instagram contest should lead you directly to the 5 W’s and how.
- Who do you want to target the sweepstakes towards?
- What are you going to giveaway?
- Where will you host the sweepstakes?
- When should you be holding it?
- Why are you hosting a contest?
- How are you going to execute it?
Answering these key questions will automatically begin to shape your Instagram giveaway or any other social sweepstakes for that matter.
WHO
Who do you want entering your giveaway? That will determine the WHAT. What you giveaway will have a direct impact on who enters. Ensure your prize mirrors the entrants you are seeking.
For example, if your product is targeted towards mothers with young children, you are got going to offer a prize that would suit senior citizens or golfers.
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