What’s the best way to pick the right social media to invest in, given limited resources?
I’ll tell you the WRONG way: Guessing.
I’ll tell you an even worse strategy: Being absent entirely.
It’s 2018, and people get there information more and more from online sources. The best way to build your brand and authority is online, and social media is a huge part of being competitive today. It’s no longer okay for nonprofits to ignore social media. It may have made sense at one time; today it’s just plain dumb.
But… where to begin? Or if you’ve already begun, how do you assess whether you’re in the right place(s)?
I often suggest to small and medium-sized nonprofits to begin slow, perhaps selecting one platform where they can leverage their website, email and e-newsletter content in order to reach an audience outside of their own email list.
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