Noticed any change in how search engines behave? How social networks behave? If you did and wondered what caused it, the answer is semantic web.
Semantic web is characterized by algorithms, capable of learning from interaction touchpoints taking place online. When an ad suddenly pops up and urges you to buy from a store you visited a few minutes ago, be sure semantic algorithms are at work.
The touchpoint was generated immediately after you landed on the e-commerce page. Invisible to you but not to the algorithms deployed by search and social sites. They are smart enough to assume you lay interest in the products, listed in the store’s catalogue.
Semantic marketing
Don’t pay heed to semantic trends when designing promotional strategies and you risk losing marketing dollars. Follow the trends and finetune your digital marketing plans accordingly and you place yourself ahead of countless other marketers competing for a small share of the pie.
http://ift.tt/2EPdLeG
No comments:
Post a Comment