Are we moving towards a greater maturity in digital marketing? 2017 is shaping up to be a defining year for marketers. After surfing the wave of “Influenceratis” in recent years, companies have gradually lost interest in the phenomenon. Confronted with the growing popularity of ad blockers. Brands are now turning to young niche bloggers/vloggers, new
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Raymond Morin contributes a monthly column on Social Media Influence. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. His upcoming new book in French, entitled «Generation C et l’influence des consommateurs branchés», is prefaced by Neal Schaffer, and will be also published in English and Spanish during the next year. +Raymond Morin
The Confluence of Marketing at the Age of Connected Consumers by Raymond Morin -Maximize Social Business
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