The challenge of creating engagement on social media is that business owners tend to forget that social platforms are less engaging than people. According to Ascend2, most businesses find social media the most difficult channel to use and creating compelling content the most challenging of media tasks.
However, this need not be the case. You can easily revive your social media content and create more engagement by humanizing your brand with a visual content calendar.
But what do you put in your visual content calendar? Here are a few ideas to get you started even if you are working in a boring industry.
1. Celebrate holidays
At the end of the year, marketing tends to focus on holidays, Black Friday, Cyber Monday and so on.
Great brands celebrate occasions, not their products or services. Take a look at the examples below.
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