Most social media tools just focus on one simple task, for example, scheduling social media content or collecting all of your social media statistics in one place. Social monitoring tools, even though their application may seem straightforward at first glance, have huge potential to be used for different purposes. You can build your social listening strategy in a way that will cover all your business needs, from product development to closing sales.
All you need is to choose the right social listening tool. The right one, not the best. The “best” social listening tool doesn’t exist (sorry for accidental clickbait) because the best will always depend on your needs and resources.
Here’s a list which compiles 15 very different tools which will help you gain a deeper understanding of social monitoring tools and choose something for your business.
Awario
Platforms monitored: Twitter, Facebook, Youtube, Reddit, Instagram, blogs, forums, news articles, the web.
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