Facebook has close to 2.2 billion users worldwide. Youtube has 1.8 billion, which is more than Gmail’s 1 billion user base. A third of the global population is using each of these platforms. This makes social media the right platform to reach your target audience.
But how do we know which type of content to go with? More than 90% of the information transmitted to the brain is visual. Visual content always trumps over textual content. Videos are the key to reach a large chunk of your target segment. Not every video is the same though. You need to understand what kind of videos work best.
Depending on the objective, you need to create specific videos to achieve them. The aim here is to grab attention early; as people tend to lose interest fast. The attention span of an average human being is just about eight seconds.
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