Looking to vastly grow your content marketing results? Ready to learn about a technique that is only just beginning to gain traction, yet can blow your social media goals out of the water? It’s time to embrace employee advocacy, the stealth ninja tool for amplifying content marketing efforts.
Employees are already talking about their work on social media. It’s time for you to take control of the situation by making it easier for them to work with you than without you.
Employee content a great way to grow customer confidence. It is far more trusted than corporate content. It’s generally seen as more authentic and relatable. Why is this so? The fact is that content from a person feels more human and real than content from a marketing or sales machine.
In order to get the greatest content marketing benefit out of your employee advocacy program, build a solid plan for success by following the steps below.
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