Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike.
The reviews are in: everyone loves it. Within a matter of months, the daily active user count of Instagram Stories skyrocketed past Snapchat:
With the larger avid user base (now more than 300 million) and wealth of advertising options, it’s no wonder brands have caught on to Instagram Stories as their latest social media darling.
But with over 25 million business profiles on Instagram and an ever-changing algorithm, how is your particular brand supposed to stand out?
Take a cue from these inspiring examples.
Brands who are killing it with Instagram Stories
1. Coach: Get ready for the weekend
Coach used Instagram to tell a story around their Parker bag.
https://ift.tt/2IBNsKi
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