Friday, July 21, 2017

What Your Brand Needs to Know about 360 Video

What Your Brand Needs to Know about 360 Video

360 Video is a video that allows the viewer to see a 360 degree view from the location that the video is recorded.  You can see the view from the top of a building and look 360 degrees around as if you were really standing on that building.

One of my favorite examples is from Red Bull.  Red Bull is a good brand to follow for cutting edge ideas.  They take us inside of a Rallycross race:

Documentary type footage is the easiest to create of all the different story genres using the 360 video.  Google has been playing with this idea of 360 imagery for years with their Google Maps product.

360 video is a form of virtual reality, also known as VR

2017 is being called the year of 360 video. I expect some will call 2018 the same thing.  

http://ift.tt/2uIgpQG

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