Worth A Listen: This Week’s Recommended Marketing Podcasts

It’s no secret podcasts continue to be a strong medium for online content, so it’s no surprise that communications industry gurus continue getting behind the mic themselves (us included). Worth a Listen offers a listen back at the communication industry’s top podcast content from the previous week. In these lists, we’ll serve up big ideas, hot topics, new perspectives, and classic best practices to keep you at the top of your game.

This week’s episodes cover what rewarding failure looks like at Google’s “Moonshot Factory,” how to leverage the “before and after” storytelling structure for more impactful content, everything you need to become even more paranoid about fake news, what it really takes to create quality content, and how finding the perfect niche led two freelance writers to a happily-ever-after for their business.

TED Radio Hour: Failure Is An Option

What happens when a company culture celebrates failure as a critical ingredient to innovation? This episode of TED Radio Hour opens with an exploration of exactly this approach at X, Google’s “Moonshot Factory,” perhaps know best for its role in creating the driverless car. The podcast moves on to explore other aspects of failure, from the professional to the deeply personal, and even the dark side of success.

Why Listen: To inspire a shift toward failure-positive, innovative thinking for yourself and your team.

What happens when a company culture celebrates failure as a critical ingredient to innovation?
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Perpetual Traffic 116: Ryan Deiss Breaks Down the “Before and After” Strategy of Chatbooks’ Viral Video

At Perpetual Traffic, Ryan Dreiss uses a viral video from Chatbooks as a case study to examine the “before and after” storytelling structure. Then, he breaks it down into executable pieces and explores how to apply the method to a campaign’s support materials, too.

Why Listen: To add a powerhouse storytelling tactic to your toolbox.

On the Media: Trust Issues

In a time when the President is making up his own data and Russian propagandists are targeting us online by personal interests, how can we hold news reports accountable? On the Media tackles these big questions with today’s leading minds on the topic, over a dense hour of interviews.

Why Listen: To lose all faith in the media and regain optimism for its future.

Copyblogger FM: Real Talk about Generating High-Quality Content

On Copyblogger FM, host Sonia Simone interviews content expert Ronell Smith about what goes into creating truly knockout content, what “quality content” even means, and where to focus your thinking.

Why Listen: To hear a fresh take on classic content marketing best practices.

Side Hustle School 271: Writing Duo Makes a Vow to Improve Wedding Speeches

Chris Guillebeau shares another side hustle success story in the latest Side Hustle School episode. This story, about two freelance writers who discovered a new writing niche for weddings vows and toasts, demonstrates the power of identifying an untapped market.

Why Listen: To see how a unique niche and creative persistence led to a burgeoning business.

What did you listen to this week?

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Worth A Listen: This Week’s Recommended Marketing Podcasts

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, the podcasting medium is an incredible vehicle to supplement your industry knowledge. Every week, we will be sharing with you a round-up of some of the best marketing podcast episodes you can find, spanning the entirety of the marketing landscape.

No matter if you’re new to podcasts or you’re a seasoned listener, I know you’ll find value in each bi-weekly round-up.

Let’s get listening, shall we?

Six Pixels of Separation #580: Avinash Kaushik On Machine Learning And Artificial Intelligence For Marketing

There is nothing like a podcast between Six Pixels host and author, Mitch Joel, and his frequent Six Pixels guest Avinash Kaushik, entrepreneur and Google’s Digital Marketing Evangelist. With all the buzz going on with machine learning and AI, Avinash fights back on much of the criticism being placed on these new tools and how the problem is, well, us. Avinash asks us to stay open-minded and keep our eyes on what machine learning and AI can offer to everyone.

Takeaway: There is still a long way to go with these machine-powered tools, but the next 24 months will be very important to watch. One of the best lines from the podcast comes, of course, from Avinash, who says, “Deep learning will uncover the unknowns among the unknowns,” meaning we’ll find more opportunity thanks to these technologies. Definitely a thought-provoking conversation.

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Marketing Companion Episode 113: Love, politics and content marketing

In this episode, best-selling authors Mark Schaefer (Schaefer Marketing Solutions) and Tom Webster (VP of Insights, Edison Research) offer up their views on Content Marketing World 2017 and break down the new presentations they delivered while there.

Tom discussed the changing demographics of America, micro-targeting in political campaigns, and how Trump’s campaign data team gave marketers a blueprint of what it takes to be successful in the present day.

Mark talked about how consumer loyalty is down considerably, thanks to the ubiquity of technology. Mark’s insights uncovered that consumers are incredibly interested in what companies stand for and what is going on behind the scenes.

Takeaways: The need for greater consumer facing transparency continues to grow, and better analytics don’t always mean you have the best data—marketers still must go out and meet with their consumer to better understand them.

Shareable S2E4: Zvi Band—How to close more business, and manage more relationships with a CRM

Host Jeff Gibbard (Founder and Chief Strategist, True Voice Media) gets into how using a CRM can help you close more business and manage more relationships. Guest Zvi Band from Contactly shares how to better use a CRM to organize leads and relationships. For small businesses and one to one industries, this is a must-listen.

Takeaways: There are multiple ways to leverage CRM systems (which Jeff and Zvi get into at length), and how your business operates will dictate how you use your tool. Take a listen to see if you’re missing out on a key function or tactic for getting the most out of your relationship data!

Six Pixels of Separation #361: The Truth About Social Media And Selling Stuff With Jay Baer And David Brussin

Since this is the first edition of Worth a Listen, I wanted to share one of my favorite marketing podcasts I’ve ever heard, with you. While it’s over four years old (20 in digital years), the conversation and lessons Mitch, Jay Baer, and David Brussin (Founder & Executive Chairman of Monetate) share around the bottom line impact social media has on intent is fascinating.

Takeaways: Social media will never get the credit it fully deserves in the attribution process, regardless of industry. Social’s impact goes beyond clicks and direct response, but it is still our responsibility to be able to follow the social funnel the whole way through.

That’s all for this edition! I’ll be back with a new batch in two weeks. In the meantime, if you have any podcasts that you think I should know about, let me know in the comments!

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