The Definitive Guide to Building a Personal Brand in China (2019)

Author information

Brizzo

Brizzo is an expert on Chinese Social Media. Brizzo is a dynamic and energetic investor, marketing strategist, musician and online reputation specialist. He is the Co-Founder of AICY Create, http://bit.ly/2S4QAXT, a leading marketing agency based in China, with expertise in Personal Branding and China Digital Marketing.

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The Definitive Guide to Building a Personal Brand in China (2019)

Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.

Gary Vaynerchuk

The best companies in the world don’t sell. They brand. For example, Apple never tries to “convert” you into buying an iPhone. Instead, they paint a picture of the “iPhone experience.” They focus on branding.

Not saying you should never sell. But personal branding is a disproportionately valuable factor that most people just don’t focus on.

Becoming a Brand:

The advent of social media has shifted attention to the online environment; you must standout online and become a Digital Leader. How?

• have a good understanding of the digital world
• use social platforms that are useful for your personal brand
• having a roadmap and a clear brand strategy
• generating content about you and your talent
• adapt your brand strategy as professional and personal changes come up

You can focus on LinkedIn and Facebook and win; for sure you can.

http://bit.ly/2RnzhMA