There are a lot of ways to nurture leads and encourage consumers to convert in the digital marketing world. But if you work in e-commerce, coupons really are a must.
One of the main reasons people like to shop online is options. Many won’t even bother purchasing from a business if they can’t get some kind of discounted price. According to Hawk Incentives research, 97% of consumers look for deals when they shop and 92% are always looking.
Offering coupons is a great way to drive sales for your eCommerce business. Working with coupon affiliate sites is an even more effective way to get more reach and unique traffic from shoppers looking for deals.
Mixing coupons, affiliate marketing, and social media
Between coupons, affiliate marketing, and social media — many amateur marketers think about and optimize these strategies in isolation. But if you want to develop a strategy that really drives your bottom line, then you should focus on finding ways to integrate them to be more effective overall.
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