Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea Vahl and Owen Video. Watch the
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It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!
Set yourself up for success.They say if you can measure something, you can improve it.
In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.
It also helps you pivot your priorities when something isn’t working.
Start with the end in mindWhile it’s common to have multiple goals (both macro and micro), establishing one specific primary end goal is essential.
The only way to know what a website’s primary end goal should be is to have a strong understanding of the website’s goals and/or client needs. Good client questions are not only helpful in strategically directing your efforts, but they also show that you care.
Client question examples:
Keep the following tips in mind while establishing a website’s primary goal, additional goals, and benchmarks:
Goal setting tipsNow that you’ve set your primary goal, evaluate which additional metrics could help support your site in reaching its end goal. Measuring additional (applicable) benchmarks can help you keep a better pulse on current site health and progress.
Engagement metricsHow are people behaving once they reach your site? That’s the question that engagement metrics seek to answer. Some of the most popular metrics for measuring how people engage with your content include:
Conversion rate - The number of conversions (for a single desired action/goal) divided by the number of unique visits. A conversion rate can be applied to anything, from an email signup to a purchase to account creation. Knowing your conversion rate can help you gauge the return on investment (ROI) your website traffic might deliver.
In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. If your objective for a page is a form fill, you can set that up as a goal. When site visitors accomplish the task, you’ll be able to see it in your reports.
Time on page - How long did people spend on your page? If you have a 2,000-word blog post that visitors are only spending an average of 10 seconds on, the chances are slim that this content is being consumed (unless they’re a mega-speed reader). However, if a URL has a low time on page, that’s not necessarily bad either. Consider the intent of the page. For example, it’s normal for “Contact Us” pages to have a low average time on page.
Pages per visit - Was the goal of your page to keep readers engaged and take them to a next step? If so, then pages per visit can be a valuable engagement metric. If the goal of your page is independent of other pages on your site (ex: visitor came, got what they needed, then left), then low pages per visit are okay.
Bounce rate - “Bounced” sessions indicate that a searcher visited the page and left without browsing your site any further. Many people try to lower this metric because they believe it’s tied to website quality, but it actually tells us very little about a user’s experience. We’ve seen cases of bounce rate spiking for redesigned restaurant websites that are doing better than ever. Further investigation discovered that people were simply coming to find business hours, menus, or an address, then bouncing with the intention of visiting the restaurant in person. A better metric to gauge page/site quality is scroll depth.
Scroll depth - This measures how far visitors scroll down individual webpages. Are visitors reaching your important content? If not, test different ways of providing the most important content higher up on your page, such as multimedia, contact forms, and so on. Also consider the quality of your content. Are you omitting needless words? Is it enticing for the visitor to continue down the page? Scroll depth tracking can be set up in your Google Analytics.
Search trafficRanking is a valuable SEO metric, but measuring your site’s organic performance can’t stop there. The goal of showing up in search is to be chosen by searchers as the answer to their query. If you’re ranking but not getting any traffic, you have a problem.
But how do you even determine how much traffic your site is getting from search? One of the most precise ways to do this is with Google Analytics.
Using Google Analytics to uncover traffic insightsGoogle Analytics (GA) is bursting at the seams with data — so much so that it can be overwhelming if you don’t know where to look. This is not an exhaustive list, but rather a general guide to some of the traffic data you can glean from this free tool.
Isolate organic traffic - GA allows you to view traffic to your site by channel. This will mitigate any scares caused by changes to another channel (ex: total traffic dropped because a paid campaign was halted, but organic traffic remained steady).
Traffic to your site over time - GA allows you to view total sessions/users/pageviews to your site over a specified date range, as well as compare two separate ranges.
How many visits a particular page has received - Site Content reports in GA are great for evaluating the performance of a particular page — for example, how many unique visitors it received within a given date range.
Traffic from a specified campaign - You can use UTM (urchin tracking module) codes for better attribution. Designate the source, medium, and campaign, then append the codes to the end of your URLs. When people start clicking on your UTM-code links, that data will start to populate in GA’s “campaigns” report.
Click-through rate (CTR) - Your CTR from search results to a particular page (meaning the percent of people that clicked your page from search results) can provide insights on how well you’ve optimized your page title and meta description. You can find this data in Google Search Console, a free Google tool.
In addition, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without having to modify the code. This makes it much easier to track specific triggers or activity on a website.
Additional common SEO metricsThere are lots of different tools available for keeping track of your site’s position in SERPs, site crawl health, SERP features, and link metrics, such as Moz Pro and STAT.
The Moz and STAT APIs (among other tools) can also be pulled into Google Sheets or other customizable dashboard platforms for clients and quick at-a-glance SEO check-ins. This also allows you to provide more refined views of only the metrics you care about.
Dashboard tools like Data Studio, Tableau, and PowerBI can also help to create interactive data visualizations.
Evaluating a site’s health with an SEO website auditBy having an understanding of certain aspects of your website — its current position in search, how searchers are interacting with it, how it’s performing, the quality of its content, its overall structure, and so on — you’ll be able to better uncover SEO opportunities. Leveraging the search engines’ own tools can help surface those opportunities, as well as potential issues:
While we don’t have room to cover every SEO audit check you should perform in this guide, we do offer an in-depth Technical SEO Site Audit course for more info. When auditing your site, keep the following in mind:
Crawlability: Are your primary web pages crawlable by search engines, or are you accidentally blocking Googlebot or Bingbot via your robots.txt file? Does the website have an accurate sitemap.xml file in place to help direct crawlers to your primary pages?
Indexed pages: Can your primary pages be found using Google? Doing a site:yoursite.com OR site:yoursite.com/specific-page check in Google can help answer this question. If you notice some are missing, check to make sure a meta robots=noindex tag isn’t excluding pages that should be indexed and found in search results.
Check page titles & meta descriptions: Do your titles and meta descriptions do a good job of summarizing the content of each page? How are their CTRs in search results, according to Google Search Console? Are they written in a way that entices searchers to click your result over the other ranking URLs? Which pages could be improved? Site-wide crawls are essential for discovering on-page and technical SEO opportunities.
Page speed: How does your website perform on mobile devices and in Lighthouse? Which images could be compressed to improve load time?
Content quality: How well does the current content of the website meet the target market’s needs? Is the content 10X better than other ranking websites’ content? If not, what could you do better? Think about things like richer content, multimedia, PDFs, guides, audio content, and more.
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Pro tip: Website pruning! Removing thin, old, low-quality, or rarely visited pages from your site can help improve your website’s perceived quality. Performing a content audit will help you discover these pruning opportunities. Three primary ways to prune pages include:
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Keyword research and competitive website analysis (performing audits on your competitors’ websites) can also provide rich insights on opportunities for your own website.
For example:
Discovering website content and performance opportunities will help devise a more data-driven SEO plan of attack! Keep an ongoing list in order to prioritize your tasks effectively.
Prioritizing your SEO fixesIn order to prioritize SEO fixes effectively, it’s essential to first have specific, agreed-upon goals established between you and your client.
While there are a million different ways you could prioritize SEO, we suggest you rank them in terms of importance and urgency. Which fixes could provide the most ROI for a website and help support your agreed-upon goals?
Stephen Covey, author of The 7 Habits of Highly Effective People, developed a handy time management grid that can ease the burden of prioritization:
Source: Stephen Covey, The 7 Habits of Highly Effective People
Putting out small, urgent SEO fires might feel most effective in the short term, but this often leads to neglecting non-urgent important fixes. The not urgent & important items are ultimately what often move the needle for a website’s SEO. Don’t put these off.
SEO planning & execution
“Without strategy, execution is aimless. Without execution, strategy is useless.”
- Morris Chang
Much of your success depends on effectively mapping out and scheduling your SEO tasks. You can use free tools like Google Sheets to plan out your SEO execution (we have a free template here), but you can use whatever method works best for you. Some people prefer to schedule out their SEO tasks in their Google Calendar, in a kanban or scrum board, or in a daily planner.
Use what works for you and stick to it.
Measuring your progress along the way via the metrics mentioned above will help you monitor your effectiveness and allow you to pivot your SEO efforts when something isn’t working. Say, for example, you changed a primary page’s title and meta description, only to notice that the CTR for that page decreased. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Keeping an eye on drops in rankings, CTRs, organic traffic, and conversions can help you manage hiccups like this early, before they become a bigger problem.
Communication is essential for SEO client longevityMany SEO fixes are implemented without being noticeable to a client (or user). This is why it’s essential to employ good communication skills around your SEO plan, the time frame in which you’re working, and your benchmark metrics, as well as frequent check-ins and reports.
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The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking campaigns only matter if they yield a positive ROI.
Here are four women who show how a strong CMO fuses the creative with the analytical to produce exceptional results for their brands.
1. Deloitte Digital, Alicia Hatch
Alicia Hatch leads Deloitte Digital’s marketing efforts and has spearheaded the billion-dollar Halo franchise’s marketing efforts.
At Deloitte Digital, however, she’s more than just a creative thinker—she has positioned Deloitte Digital to disrupt the advertising world. In Hatch’s words: “We’re making creativity more important than ever by tying it more closely to the heart of business strategy and industry insights.”
Hatch has launched numerous initiatives across Deloitte’s content and commerce systems as well. She was a huge part of John Hancock’s decision to switch over to Deloitte from Hill Holiday. When Transamerica came to Deloitte to reinvent their retirement offerings, Hatch was at the forefront. Her innovative strategy brought in an eclectic team, ranging from ethnographers to data scientists, to provide a dynamic and holistic approach.
Alicia gives the following advice for paving the future: “if you become comfortable with that gray area—the space where you know you don’t know the answer—you only have a tremendous opportunity in front of you.”
2. VMware, Robin Matlock
Robin Matlock sits at the marketing helm of VMware. Her vision is a results-driven one. “We have to facilitate a conversation that is anchored around business outcomes,” she says. ”Everything we do as marketers … is to help sellers start those conversations.”
Robin’s strategy for transformation is rooted in data. She is making a major impact by tracking engagement to improve customer experience. One of the major insights she gained from this is that leads that are touched by VMware’s marketing efforts convert at double the rate as leads only touched by sales.
In addition, she specializes in running a highly data-driven global marketing team. What does engagement mean for vertical markets? Who are the target personas? What actions are they taking?
It’s not enough to say if someone from Firm X watched an educational video, Matlock needs to know how they watched it. Did they sit through it from start to finish? Did they skip around? Did they promote it via social media? To really transform a pipeline, Matlock believes you need to get granular to get accurate.
3. Twitter, Leslie Berland
Leslie Berland is not only the CMO of one of the world’s tech darlings, but she’s also its first CMO. Hired in 2016, she pioneered Twitter’s self-awareness campaign, an issue it hadn’t addressed in its first decade as a business.
She started the famous #SeeEverySide campaign, showcasing the multitude of ideas and perspectives across the Twitterverse. This was more than just a promotional effort — it was essential to the inner-workings at Twitter.
Fired up and ready to throw
thanks to @leslieberland #SheInspiresMe #BossBabe #SeeEverySide
pic.twitter.com/LGV0cepoE3
— Erin (Twomey) Turner (@erinleeturner) August 3, 2017
Berland spoke on this: “That was very anchoring and grounding for us as a company. And it is where our product strategy is focused—showing what’s happening, what matters, news and information as it unfolds.”
Perhaps the most iconic part of this campaign was when they posted the single word “The” to their page and allowed users to run with it from there.
Among her many skills, she has an uncanny ability to focus on both the inner- and outer-facing operations at Twitter—so much so that she is now the acting head of HR. Her title “CMO and Head of People” is not only a clever variation on the archaic “human resources” — it’s part of her strategy to build a better enterprise.
4. SoFi, Joanne Bradford
It’s tough referring to SoFi as “startup” after 2015 when it raised a cool billion in funds and recruited veteran marketing executive Joanne Bradford.
Bradford, who served Microsoft, Yahoo, and Pinterest, among others, is another of the rare right brain/left-brain CMOs on this list. For starters, prior to serving as CMO, she was their COO—which is a testament to her analytical and leadership skills.
Her talents were critical in scaling and growth, where she has been instrumental in securing new partnerships and growing their member base. Engagement and leveraging Member Success programs were her bread and butter in these efforts, and the results are staggering. In her time with SoFi, the company has exceeded half a million members.
Perhaps the most iconic story about Bradford was locking down the first overtime Super Bowl ad ever. Understanding the value of awareness, she created the ad on a shoestring budget of $10,000 and filmed it in under a week. Due to her efforts, SoFi’s brand awareness has grown more than 10-fold in just three years.
A Dynamic Future for MarketingCompetition in the marketing space is fiercer than ever as the field becomes more sophisticated and analytical. That’s not to discount creativity, however—it’s as essential as ever before. But in the 21st century, creativity has to be fueled by data (and vice versa) in order to create the perfect storm for business growth and development.
This mantra is well understood by these four women, who are paving the way for the future of marketing. The smart marketer will make sure to follow their lead, coupling left- and right-brain innovation to deliver dynamic, powerful results for their brands.
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Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them.
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:
I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.
Getting it right: A little market near meFor the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.
Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”.
Encourage your retail clients to explore the following tips.
1) The store is visually appealing43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.
At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.
For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!
Share these suggestions with a worthy client:
Basic cleanliness is the starting point
This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.
Inspiration is affordable
Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware).
For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.
Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.
Aspiring artists live near your client and need work
The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.
I pulled this word cloud out of the reviews of the little grocery store:
While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.
2) The store offers additional services beyond the sale of products19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.
At the market near me, reviews like this are coming in:
The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.
For your retail clients, sharing these examples could inspire appealing added services:
The cost of these efforts is either the salary of an employee, nominal or free.
3) The store hosts local events20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.
At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:
For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:
Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.
Putting it in writingThe last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:
Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.
Seeing opportunitySometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.
One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.
Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.
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Facebook’s mantra for developers has long been “Move Fast and Break Things.”
This idea of doing something, even if it’s not ideal was also adopted by Facebook’s Sheryl Sandberg, who serves as the tech Oprah for millions of people. Her version of the slogan is “Done is Better than Perfect.”
In the startup and “personal brand” worlds, the premise of “just ship it” is dogma so universally embraced that it joins the “hustle” mantra to form the twin peaks of self-actualization.
Even acknowledged genius Seth Godin advocated for releasing work with known flaws. In his book Poke the Box, Godin urged readers to behave more like computer programmers, shipping out minimum viable products and improving them in real time. In this way, at least when he wrote the book in 2010/2011, Godin was aligned with the Facebook approach of anything goes, as long as it goes.
And in those days — just 8 or 9 years but seemingly a lifetime ago — customers were wandering around in slack-jawed wonderment, giddy about all the new innovations that improved their lives.
In 2010 alone, Facebook passed Google to become the most-visited website, making social networking fully mainstream.
The iPad was launched, creating a whole new computing category.
Foursquare got popular, kicking off the notion of location-based personalization.
Microsoft Kinect appeared for the Xbox 360, taking the “your body is the controller” trend up a level after it was created by Nintendo’s Wii.
The Apple app store took off, ushering in a whole new way to get software and media.
Netflix became the #1 app for iPhone in 2010, making portable streaming viable for all.
Groupon was Time Magazine’s #2 iPhone app for 2010, popularizing the daily deals business model.
In short, technology and customer experience advances were MASSIVE in this period, with meaningful shifts in consumer computing, connectivity, and entertainment.
And in this period, a philosophy of “Done is Better Than Perfect” may have added up. The public was justifiably blown away by the scope and scale of these advances, so if the Kinect was a little buggy or the app store was hard to figure out — whatever. It’s worth fighting the frustration to get access to something that has a fundamental impact on how you interact with others or spend time.
Today, however, the scope and scale of the advances are primarily in the “same but more” and “same, but a little better” category. Bigger TVs. Faster streaming. Some AR/VR frosting on the same, old cake. A paradox of choice at every turn. Even what is billed as “new” isn’t all that “new” these days.
And for their part, it’s vastly more difficult to shock and awe consumers today. All the amazing advances of the recent past have raised the bar again and again and again such that customer expectations are higher than ever and continue to escalate.
I vividly remember when the Taco Bell restaurant in my town went to 24-hours-a-day. It was like a magic trick performed with refried beans and a talking Chihuaha. Now, everything is 24-hours-a-day, and I couldn’t care less. I expect it now.
When Zappos popularized free, two-way shipping? We throw around the term “game-changer” with regularity, but that actually altered the fabric of e-commerce, forever. Today, most online stores offer free, two-way shipping. They can’t NOT do it, because consumers expect it.
This is the yoke of customer experience, and why CX optimization is so hard in companies. CX is one of the only elements of business where consumer expectations go up and up and up. What was a remarkable customer experience three years ago is commonplace today.
Simultaneously, the long-running economic expansion has also helped shape how and why customers buy. When times are bad, price becomes the primary criterion. But when times are good, consumers take other attributes into account when making a decision. And these days, customer experience is a driving factor in more, and more, and more purchases.
Research from Walker suggests that customer experience will be the deciding factor in a MAJORITY of B2B purchases by next year.
A research study from PwC shows that 75% of Americans say customer experience is an important factor in their buying decisions.
Further, consumers will pay up to a 16% price premium for a great experience.
And, 63% of consumers say they’d provide more, personal data in exchange for better CX.
In this present-day era, where consumers are making decisions that are significantly dictated by customer experience, how in the world do you justify putting a product or service into the marketplace that is knowingly less than great?
The whole idea of “Done is Better Than Perfect” is that speed trumps quality. But today, if you make that trade-off, you are strategically and purposefully sacrificing customer experience for nimbleness. That may accomplish corporate goals. and may help you cross some parking lot items off your next 2-week product dev sprint, but it does NOT serve the customer.
Right now — and at least until the economy turns markedly worse — customers want it ALL. They want it fast, and they want it great. To give them something less than your best because you’ve convinced yourself that okay is adequate as long as you’re moving fast is counter-cyclical at best, and ritual business suicide at worst.
The entire wheelbarrow of startup culture thinking that prioritizes progress over making the customers’ job easier has merit when consumers are genuinely delighted that your new thing finally exists (even imperfectly). But those days are long past. And thus, until further notice, it’s time to put a giant fork in “Done is Better Than Perfect” and similar claptrap, for they are well and truly past their prime.
The post Why Done is Better Than Perfect is Now a Broken and Unworkable Philosophy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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One of the ways in which influencers from all industries are trying to monetize their social media influence is through Instagram affiliate marketing. With Instagram becoming so popular globally and having an active and engaging audience, Instagram affiliate marketing is one of the top ways in which influencers can monetize their social media followings – 1...
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Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts. #1: Testing Multiple Interests in a
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